The aim for this product photography assignment was to capture photos of ‘Xylobrit’, a new natural sweetener in a natural setting. This took place in the company owner’s kitchen in Tunbridge Wells. By shooting in an actual kitchen, it provided an environmental context that matches its intended use, and thus more ‘feel’ to it than photographing it against a standard white background. The product photography shoot also involved showing the product being used on various food and drink items illustrating possible uses.